Is that a good kerning?











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What do you think of this kerning? What adjustments should I make?



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  • 1




    What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
    – tchrist
    Nov 4 at 14:34










  • Looks fine to me.
    – Lucian
    Nov 4 at 15:10






  • 3




    See this amazing answer by Cai.
    – WELZ
    Nov 4 at 15:37






  • 4




    The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
    – filip
    Nov 4 at 17:24










  • Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
    – Criggie
    Nov 6 at 6:07















up vote
22
down vote

favorite
8












What do you think of this kerning? What adjustments should I make?



Big



Small










share|improve this question







New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
















  • 1




    What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
    – tchrist
    Nov 4 at 14:34










  • Looks fine to me.
    – Lucian
    Nov 4 at 15:10






  • 3




    See this amazing answer by Cai.
    – WELZ
    Nov 4 at 15:37






  • 4




    The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
    – filip
    Nov 4 at 17:24










  • Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
    – Criggie
    Nov 6 at 6:07













up vote
22
down vote

favorite
8









up vote
22
down vote

favorite
8






8





What do you think of this kerning? What adjustments should I make?



Big



Small










share|improve this question







New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.











What do you think of this kerning? What adjustments should I make?



Big



Small







fonts typography typefaces typesetting kerning






share|improve this question







New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.











share|improve this question







New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









share|improve this question




share|improve this question






New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.









asked Nov 4 at 13:07









maasha theytaz

13016




13016




New contributor




maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.





New contributor





maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.






maasha theytaz is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.








  • 1




    What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
    – tchrist
    Nov 4 at 14:34










  • Looks fine to me.
    – Lucian
    Nov 4 at 15:10






  • 3




    See this amazing answer by Cai.
    – WELZ
    Nov 4 at 15:37






  • 4




    The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
    – filip
    Nov 4 at 17:24










  • Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
    – Criggie
    Nov 6 at 6:07














  • 1




    What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
    – tchrist
    Nov 4 at 14:34










  • Looks fine to me.
    – Lucian
    Nov 4 at 15:10






  • 3




    See this amazing answer by Cai.
    – WELZ
    Nov 4 at 15:37






  • 4




    The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
    – filip
    Nov 4 at 17:24










  • Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
    – Criggie
    Nov 6 at 6:07








1




1




What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
– tchrist
Nov 4 at 14:34




What size do you plan to set that at? Is this for a logo or poster, or is it for regular body text?
– tchrist
Nov 4 at 14:34












Looks fine to me.
– Lucian
Nov 4 at 15:10




Looks fine to me.
– Lucian
Nov 4 at 15:10




3




3




See this amazing answer by Cai.
– WELZ
Nov 4 at 15:37




See this amazing answer by Cai.
– WELZ
Nov 4 at 15:37




4




4




The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
– filip
Nov 4 at 17:24




The only thing that stood out to me was the large corner radius on the "k". Looks strange and is not really fitting letter form according to my eyes.
– filip
Nov 4 at 17:24












Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
– Criggie
Nov 6 at 6:07




Every character is lowercase, except for the K which is some kind of stunted capital letter. It just feels wrong and will date faster, I feel.
– Criggie
Nov 6 at 6:07










3 Answers
3






active

oldest

votes

















up vote
31
down vote



accepted










Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves.



enter image description here



This confirms what I thought when I first saw it - Looks OK to me.



Edit - A comment above drew attention to a previous answer which includes my suggestions here, and a lot more besides. A must read.






share|improve this answer



















  • 39




    After blurring/inverting the text, what do you check for?
    – Nat
    Nov 4 at 15:02








  • 10




    He checks wether the keming is good or bad.
    – stendarr
    Nov 5 at 0:29






  • 2




    @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
    – mayersdesign
    Nov 5 at 8:43










  • @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
    – Eric Duminil
    Nov 6 at 16:07






  • 1




    When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
    – phresnel
    2 days ago




















up vote
38
down vote













Could be ok for a text, but for a logo it has some flaws.
The advantage of this case is that all joints are between a straight stroke and a curve stroke.



Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations.



bad kerning



This is my tip: imagine this logo like a giant construction on a wall, small mistakes will grow larger at the same time.



enter image description here



Edit with visual aspects:



enter image description here




  1. The resulting space between K and e is large enough to reduce the kerning since it visually gives some separation. In the resulting logo this space is bigger than the separation between e and r, when it should be the opposite or at list the same. The reference point is the closest stroke to the e, in this case the bottom oblique stroke.

  2. The r vertex next to the o should have at least the same separation that exists between two curved strokes or a curved and a straight stroke to visually be equated with the rest.

  3. If the separation between e and r is the parameter to follow between a curved and a straight stroke, the separation between u and a should be the same since it is the same situation.


  4. a kerning c must be equal to e kerning r because these spaces have exactly the same visual relationship.






share|improve this answer



















  • 17




    Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
    – maasha theytaz
    Nov 4 at 14:33








  • 4




    Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
    – Danielillo
    Nov 4 at 14:40








  • 3




    Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
    – Dan Henderson
    Nov 4 at 23:02






  • 3




    I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
    – curiousdannii
    Nov 5 at 5:19








  • 6




    Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
    – Konrad Rudolph
    Nov 5 at 13:32




















up vote
0
down vote













My suggestions are much like @Danielillo's feedback. His use of the geometric spacing simply indicated a problem I see visually in a much clearer way.



If it was me, I'd bring the first e closer to the K.
The r is too close to the o, and then the spacing on the a and the c should either shrink or expand to match the decision around the o.



When the text is made smaller, the overall look is slightly improved, but I'd still close the gap between the K and the e.



However, the use/size of the final text definitely has to be taken into account as stated.



If you were designing a font using that as a sample, end-users would be making fine adjustments to kerning anyway.






share|improve this answer





















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    3 Answers
    3






    active

    oldest

    votes








    3 Answers
    3






    active

    oldest

    votes









    active

    oldest

    votes






    active

    oldest

    votes








    up vote
    31
    down vote



    accepted










    Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves.



    enter image description here



    This confirms what I thought when I first saw it - Looks OK to me.



    Edit - A comment above drew attention to a previous answer which includes my suggestions here, and a lot more besides. A must read.






    share|improve this answer



















    • 39




      After blurring/inverting the text, what do you check for?
      – Nat
      Nov 4 at 15:02








    • 10




      He checks wether the keming is good or bad.
      – stendarr
      Nov 5 at 0:29






    • 2




      @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
      – mayersdesign
      Nov 5 at 8:43










    • @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
      – Eric Duminil
      Nov 6 at 16:07






    • 1




      When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
      – phresnel
      2 days ago

















    up vote
    31
    down vote



    accepted










    Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves.



    enter image description here



    This confirms what I thought when I first saw it - Looks OK to me.



    Edit - A comment above drew attention to a previous answer which includes my suggestions here, and a lot more besides. A must read.






    share|improve this answer



















    • 39




      After blurring/inverting the text, what do you check for?
      – Nat
      Nov 4 at 15:02








    • 10




      He checks wether the keming is good or bad.
      – stendarr
      Nov 5 at 0:29






    • 2




      @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
      – mayersdesign
      Nov 5 at 8:43










    • @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
      – Eric Duminil
      Nov 6 at 16:07






    • 1




      When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
      – phresnel
      2 days ago















    up vote
    31
    down vote



    accepted







    up vote
    31
    down vote



    accepted






    Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves.



    enter image description here



    This confirms what I thought when I first saw it - Looks OK to me.



    Edit - A comment above drew attention to a previous answer which includes my suggestions here, and a lot more besides. A must read.






    share|improve this answer














    Two quick tips for checking kerning... squinting your eyes, and inverting the text... by doing this you can focus more on the contrast and white-space and be less distracted by the actual letters themselves.



    enter image description here



    This confirms what I thought when I first saw it - Looks OK to me.



    Edit - A comment above drew attention to a previous answer which includes my suggestions here, and a lot more besides. A must read.







    share|improve this answer














    share|improve this answer



    share|improve this answer








    edited Nov 5 at 19:48

























    answered Nov 4 at 13:23









    mayersdesign

    6,02511947




    6,02511947








    • 39




      After blurring/inverting the text, what do you check for?
      – Nat
      Nov 4 at 15:02








    • 10




      He checks wether the keming is good or bad.
      – stendarr
      Nov 5 at 0:29






    • 2




      @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
      – mayersdesign
      Nov 5 at 8:43










    • @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
      – Eric Duminil
      Nov 6 at 16:07






    • 1




      When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
      – phresnel
      2 days ago
















    • 39




      After blurring/inverting the text, what do you check for?
      – Nat
      Nov 4 at 15:02








    • 10




      He checks wether the keming is good or bad.
      – stendarr
      Nov 5 at 0:29






    • 2




      @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
      – mayersdesign
      Nov 5 at 8:43










    • @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
      – Eric Duminil
      Nov 6 at 16:07






    • 1




      When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
      – phresnel
      2 days ago










    39




    39




    After blurring/inverting the text, what do you check for?
    – Nat
    Nov 4 at 15:02






    After blurring/inverting the text, what do you check for?
    – Nat
    Nov 4 at 15:02






    10




    10




    He checks wether the keming is good or bad.
    – stendarr
    Nov 5 at 0:29




    He checks wether the keming is good or bad.
    – stendarr
    Nov 5 at 0:29




    2




    2




    @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
    – mayersdesign
    Nov 5 at 8:43




    @Nat - I would focus on the basic CONTRAST and white-space of the letter shapes. These two techniques it stop me being distracted by the letters themselves.
    – mayersdesign
    Nov 5 at 8:43












    @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
    – Eric Duminil
    Nov 6 at 16:07




    @stendarr: How to check if a kerning is good or bad? You blur it and check if the kerning is good or bad. :-/
    – Eric Duminil
    Nov 6 at 16:07




    1




    1




    When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
    – phresnel
    2 days ago






    When checking image quality, e.g. when needing to check the big picture, this is actually what I've done for years. I wish this would work in programming, too. But in programming, squining typically yields dropped databases or flack'ed harddisks :S Changing perspective in general is a good thing - the real squinting method in programming would be to let code rest for some days, months, years, and re-visit it to check if it's still understandable. Alternatively, call it "eliminating the I context". This also works great when doing design, music, photography, all the arts.
    – phresnel
    2 days ago












    up vote
    38
    down vote













    Could be ok for a text, but for a logo it has some flaws.
    The advantage of this case is that all joints are between a straight stroke and a curve stroke.



    Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations.



    bad kerning



    This is my tip: imagine this logo like a giant construction on a wall, small mistakes will grow larger at the same time.



    enter image description here



    Edit with visual aspects:



    enter image description here




    1. The resulting space between K and e is large enough to reduce the kerning since it visually gives some separation. In the resulting logo this space is bigger than the separation between e and r, when it should be the opposite or at list the same. The reference point is the closest stroke to the e, in this case the bottom oblique stroke.

    2. The r vertex next to the o should have at least the same separation that exists between two curved strokes or a curved and a straight stroke to visually be equated with the rest.

    3. If the separation between e and r is the parameter to follow between a curved and a straight stroke, the separation between u and a should be the same since it is the same situation.


    4. a kerning c must be equal to e kerning r because these spaces have exactly the same visual relationship.






    share|improve this answer



















    • 17




      Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
      – maasha theytaz
      Nov 4 at 14:33








    • 4




      Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
      – Danielillo
      Nov 4 at 14:40








    • 3




      Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
      – Dan Henderson
      Nov 4 at 23:02






    • 3




      I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
      – curiousdannii
      Nov 5 at 5:19








    • 6




      Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
      – Konrad Rudolph
      Nov 5 at 13:32

















    up vote
    38
    down vote













    Could be ok for a text, but for a logo it has some flaws.
    The advantage of this case is that all joints are between a straight stroke and a curve stroke.



    Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations.



    bad kerning



    This is my tip: imagine this logo like a giant construction on a wall, small mistakes will grow larger at the same time.



    enter image description here



    Edit with visual aspects:



    enter image description here




    1. The resulting space between K and e is large enough to reduce the kerning since it visually gives some separation. In the resulting logo this space is bigger than the separation between e and r, when it should be the opposite or at list the same. The reference point is the closest stroke to the e, in this case the bottom oblique stroke.

    2. The r vertex next to the o should have at least the same separation that exists between two curved strokes or a curved and a straight stroke to visually be equated with the rest.

    3. If the separation between e and r is the parameter to follow between a curved and a straight stroke, the separation between u and a should be the same since it is the same situation.


    4. a kerning c must be equal to e kerning r because these spaces have exactly the same visual relationship.






    share|improve this answer



















    • 17




      Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
      – maasha theytaz
      Nov 4 at 14:33








    • 4




      Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
      – Danielillo
      Nov 4 at 14:40








    • 3




      Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
      – Dan Henderson
      Nov 4 at 23:02






    • 3




      I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
      – curiousdannii
      Nov 5 at 5:19








    • 6




      Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
      – Konrad Rudolph
      Nov 5 at 13:32















    up vote
    38
    down vote










    up vote
    38
    down vote









    Could be ok for a text, but for a logo it has some flaws.
    The advantage of this case is that all joints are between a straight stroke and a curve stroke.



    Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations.



    bad kerning



    This is my tip: imagine this logo like a giant construction on a wall, small mistakes will grow larger at the same time.



    enter image description here



    Edit with visual aspects:



    enter image description here




    1. The resulting space between K and e is large enough to reduce the kerning since it visually gives some separation. In the resulting logo this space is bigger than the separation between e and r, when it should be the opposite or at list the same. The reference point is the closest stroke to the e, in this case the bottom oblique stroke.

    2. The r vertex next to the o should have at least the same separation that exists between two curved strokes or a curved and a straight stroke to visually be equated with the rest.

    3. If the separation between e and r is the parameter to follow between a curved and a straight stroke, the separation between u and a should be the same since it is the same situation.


    4. a kerning c must be equal to e kerning r because these spaces have exactly the same visual relationship.






    share|improve this answer














    Could be ok for a text, but for a logo it has some flaws.
    The advantage of this case is that all joints are between a straight stroke and a curve stroke.



    Taking x as a reference kerning between the straight and the curve, all the red arrows shows different separations.



    bad kerning



    This is my tip: imagine this logo like a giant construction on a wall, small mistakes will grow larger at the same time.



    enter image description here



    Edit with visual aspects:



    enter image description here




    1. The resulting space between K and e is large enough to reduce the kerning since it visually gives some separation. In the resulting logo this space is bigger than the separation between e and r, when it should be the opposite or at list the same. The reference point is the closest stroke to the e, in this case the bottom oblique stroke.

    2. The r vertex next to the o should have at least the same separation that exists between two curved strokes or a curved and a straight stroke to visually be equated with the rest.

    3. If the separation between e and r is the parameter to follow between a curved and a straight stroke, the separation between u and a should be the same since it is the same situation.


    4. a kerning c must be equal to e kerning r because these spaces have exactly the same visual relationship.







    share|improve this answer














    share|improve this answer



    share|improve this answer








    edited Nov 6 at 0:54

























    answered Nov 4 at 13:56









    Danielillo

    17.4k12464




    17.4k12464








    • 17




      Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
      – maasha theytaz
      Nov 4 at 14:33








    • 4




      Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
      – Danielillo
      Nov 4 at 14:40








    • 3




      Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
      – Dan Henderson
      Nov 4 at 23:02






    • 3




      I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
      – curiousdannii
      Nov 5 at 5:19








    • 6




      Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
      – Konrad Rudolph
      Nov 5 at 13:32
















    • 17




      Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
      – maasha theytaz
      Nov 4 at 14:33








    • 4




      Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
      – Danielillo
      Nov 4 at 14:40








    • 3




      Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
      – Dan Henderson
      Nov 4 at 23:02






    • 3




      I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
      – curiousdannii
      Nov 5 at 5:19








    • 6




      Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
      – Konrad Rudolph
      Nov 5 at 13:32










    17




    17




    Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
    – maasha theytaz
    Nov 4 at 14:33






    Thanks a lot for your answer, but shouldn't kerning be visual before being geometric? I mean, a geometrically perfect design can look odd when an imperfect one can look good, right?
    – maasha theytaz
    Nov 4 at 14:33






    4




    4




    Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
    – Danielillo
    Nov 4 at 14:40






    Of course yes, must be visual, but try to see your logo bigger after my answer, with special attention to the red arrows separations: "Ke", "ro", "ua", "ac".
    – Danielillo
    Nov 4 at 14:40






    3




    3




    Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
    – Dan Henderson
    Nov 4 at 23:02




    Also, the space between the o and the u is visibly smaller than the spaces you've marked 3 and 4 in your final image.
    – Dan Henderson
    Nov 4 at 23:02




    3




    3




    I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
    – curiousdannii
    Nov 5 at 5:19






    I wouldn't aim to follow the er/ou kerning, that's too narrow for my liking. I think the ac kerning might be the better reference.
    – curiousdannii
    Nov 5 at 5:19






    6




    6




    Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
    – Konrad Rudolph
    Nov 5 at 13:32






    Your IKEA example seems to contradict you since the “IK” spacing is much (!) wider than the other spacings, and yet the logo is generally perceived as well balanced.
    – Konrad Rudolph
    Nov 5 at 13:32












    up vote
    0
    down vote













    My suggestions are much like @Danielillo's feedback. His use of the geometric spacing simply indicated a problem I see visually in a much clearer way.



    If it was me, I'd bring the first e closer to the K.
    The r is too close to the o, and then the spacing on the a and the c should either shrink or expand to match the decision around the o.



    When the text is made smaller, the overall look is slightly improved, but I'd still close the gap between the K and the e.



    However, the use/size of the final text definitely has to be taken into account as stated.



    If you were designing a font using that as a sample, end-users would be making fine adjustments to kerning anyway.






    share|improve this answer

























      up vote
      0
      down vote













      My suggestions are much like @Danielillo's feedback. His use of the geometric spacing simply indicated a problem I see visually in a much clearer way.



      If it was me, I'd bring the first e closer to the K.
      The r is too close to the o, and then the spacing on the a and the c should either shrink or expand to match the decision around the o.



      When the text is made smaller, the overall look is slightly improved, but I'd still close the gap between the K and the e.



      However, the use/size of the final text definitely has to be taken into account as stated.



      If you were designing a font using that as a sample, end-users would be making fine adjustments to kerning anyway.






      share|improve this answer























        up vote
        0
        down vote










        up vote
        0
        down vote









        My suggestions are much like @Danielillo's feedback. His use of the geometric spacing simply indicated a problem I see visually in a much clearer way.



        If it was me, I'd bring the first e closer to the K.
        The r is too close to the o, and then the spacing on the a and the c should either shrink or expand to match the decision around the o.



        When the text is made smaller, the overall look is slightly improved, but I'd still close the gap between the K and the e.



        However, the use/size of the final text definitely has to be taken into account as stated.



        If you were designing a font using that as a sample, end-users would be making fine adjustments to kerning anyway.






        share|improve this answer












        My suggestions are much like @Danielillo's feedback. His use of the geometric spacing simply indicated a problem I see visually in a much clearer way.



        If it was me, I'd bring the first e closer to the K.
        The r is too close to the o, and then the spacing on the a and the c should either shrink or expand to match the decision around the o.



        When the text is made smaller, the overall look is slightly improved, but I'd still close the gap between the K and the e.



        However, the use/size of the final text definitely has to be taken into account as stated.



        If you were designing a font using that as a sample, end-users would be making fine adjustments to kerning anyway.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Nov 6 at 1:35









        Rick Henderson

        17518




        17518






















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