Dr. Oetker
 | |
Type | Limited partnership |
|---|---|
| Industry | Food processing |
| Founded | 1891 (1891) |
| Founder | August Oetker |
| Headquarters | Bielefeld, North Rhine-Westphalia, Germany |
| Products | baking powder, pudding, cake mixes, yogurts, frozen pizza |
| Revenue | €10.9 billion |
Number of employees | 30,787 (2015) |
| Website | oetker.com and oetker-gruppe.de |
Dr. Oetker is a German multinational company that produces baking powder, cake mixes, yoghurts, frozen pizza, pudding, cake decoration, cornflakes, and various other products.
The company is a wholly owned branch of the Oetker Group, headquartered in Bielefeld.
Contents
1 Portfolio
2 History
2.1 Formation
2.2 First World War
2.3 Second World War
2.4 International expansion
3 International presence
3.1 Australia
3.2 Brazil
3.3 Canada
3.4 Denmark
3.5 Estonia
3.6 Finland
3.7 India
3.8 Italy
3.9 Lithuania
3.10 Malaysia
3.11 Namibia
3.12 New Zealand
3.13 Norway
3.14 Romania
3.15 Spain
3.16 South Africa
3.17 Sweden
3.18 Turkey
3.19 United Kingdom
4 Radeberger Group
5 Hotels
6 See also
7 References
8 External links
Portfolio
The portfolio includes more than 300 individual companies in five different businesses, among them food (including Dr. Oetker GmbH and Coppenrath & Wiese KG), breweries (Radeberger Group), sparkling wine and spirits (Henkell & Co. Sektkellerei), banking (Bankhaus Lampe), and "further interests" (among them chemicals, financing, and participation, and a number of high-class hotels all over Europe).
History
Dr. Oetker factory premises in Bielefeld, Germany
Formation
A 10-g Backin package (1902)
The company was founded by Doctor August Oetker in 1891; the first product developed was Backin, a measured amount of baking powder that, when mixed with 500 grams (18 oz) of flour and other ingredients, produced a cake.
First World War
Dr. Oetker's son, Rudolf, died in the First World War. However Rudolf, and his wife, Ida, had two children, Rudolf-August and Ursula. Ida Oetker remarried Dr. Richard Kaselowsky, and they subsequently had four more children. Dr. Kaselowsky raised Rudolf-August and Ursula as his own.
Second World War
During the 1930s and 1940s, Rudolf-August Oetker was an active member of the Waffen SS of the Third Reich. Mr Oetker provided pudding mixes and munitions to Nazi troops. It is also reported that the business used slave labour in some of its facilities. A bronze bust of Dr Richard Kaselowsky, a prominent Nazi, sits within the company headquarters in Bielefeld.[1]
International expansion
Rudolf August Oetker, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period, it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the fourth generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005).
Dr. August Oetker, the great-grandson of the founder, led the company from 1981 until 2010. Under his tenure, it expanded further in all areas, including shipping, food, and brewing.
Richard Oetker, Dr. August Oetker's brother, took over as CEO in 2010.
International presence
Australia
Dr. Oetker purchased Australian food manufacturer Simplot Australia's frozen pizza business, including the iconic brand Papa Giuseppi's in January 2011.[2]
Brazil
In Brazil, the company has a site in São Paulo. The company supplies powdered desserts, frozen pizza, and teas. The company has been established in Brazil since 1954.
Canada
The company has its head office and factory in Mississauga, Ontario. In 1962, Dr. Oetker entered the Canadian market as Condima Imports Ltd. In 1992, it purchased the "Shirriff" line of products, which are made at the Mississauga plant. In 2003, the Condima name was dropped and the company started using the Dr. Oetker brand.[3] In July 2011 Dr. Oetker announced the building of its first North American factory in London, Ontario to make frozen pizzas made from Ontario produce and ingredients that will be shipped in Canada and the USA.[4] In August 2014, McCain Foods announced the sale of its North American frozen pizza business to Dr. Oetker. Through product placement on its packaging and through employee giving, the company supports the children's charity SOS Children's Villages Canada.[5]
Denmark
In Denmark, a wide selection is available. Baking powder, frozen pizza, pudding, and cake decorations are sold in most supermarkets.
The company has an office in Glostrup.
Estonia
In Estonia, frozen pizzas are available at supermarkets.
Finland
In Finland, frozen pizzas, pudding, and cake decoration are available at supermarkets.
India
The company operates also in India and has offices in Mumbai, New Delhi, and Bangalore. In India, the company sells sauces, chutneys, dessert toppings, cake mixes, etc. IPR and recipes acquired for certain Indian sauces from owner operator and Chef Manav Paul[6] of MiXStudio[7] & Mix Bar & Grill - Goa[8] & Rahul Akerkar Indigo.
Italy
In Italy, Dr. Oetker operates under the brand Cameo. The Italian division was founded in Milano in 1933 as Oetker and then later moved to Desenzano del Garda, which continues until today. In 1953, the name is switched to Cammeo, a more Italian and easy-listening word, changed again for the last time in 1984 in Cameo.
Lithuania
Many Dr. Oetker products are available, including frozen pizzas, baking powder, and gelatine, the latter in both unflavoured and dessert forms.
Malaysia
In Malaysia, Dr. Oetker was currently operated after the acquisition of Nona Foods. The previous ownership of Nona Foods was Toro Food Industries.[9] Previously, Dr. Oetker was represented in Malaysia by Kart Food Industries, between 1998 and 2002, when the company was sold to Amtek Berhad.[10]
Following the acquisition of Nona Foods, the local subsidiary of Dr. Oetker produces jelly mixes and seasoning flour, in addition to pizzas and baking preparations.
Namibia
In Namibia, frozen pizzas are available at supermarkets.
New Zealand
As with the purchase of Simplot Australia's frozen pizza business (see above), Dr. Oetker has been able to move into the New Zealand market.
Norway
In Norway, Dr. Oetker is the second-largest seller of frozen pizza with a market share of 16.5%.[11]
Romania
The company has been present in Romania since 1998, when it took over Regal Corporation. Four years later, it opened a production line near Curtea de Argeș, where the majority of the products sold in Romania are produced. In 2007 Dr. Oetker acquires the local brand Inedit (food soy products), in 2009 the local brand Adazia (food ingredients, food spices and egg-colour), in 2015 the local brand Alex (food ingredients, egg-colour, spices), and in 2016 the local brand Morarita (frozen pastry).
In 2018, Dr. Oetker was one of the biggest players in the food market in Romania (top 100).[12][better source needed]
Spain
In Spain, frozen pizzas are available at supermarkets.
South Africa
In South Africa, frozen pizza products in many variants, frozen creamed spinach and other ready to eat frozen meals are available at supermarkets.
Sweden
In Sweden, Dr Oetker's baking soda, gelatin, and other baking items, as well as frozen pizza products, are available at supermarkets.
Turkey
In Pancar- Torbali, Izmir, Dr. Oetker has a production facility, producing goods, such as frozen pizza, baking powder and cake mixes for primarily the Turkish market.[13]
United Kingdom
Dr Oetker's offices in Leeds
In the United Kingdom, the company has sites in Leeds, Leyland, Lancashire and Sherburn-in-Elmet. The company was a supplier of yogurt in the UK, under the Onken name which Dr. Oetker now no longer owns. The company also supplies frozen pizza, mostly under the Chicago Town brand, and in 2007 acquired the SuperCook range of cake ingredients and partially prepared cake mixes. In September 2017, Dr. Oetker expanded the cake mixes sector with new Bake in the Box Loaf Cake Mix range which is available in UK.[14]
Radeberger Group
Radeberger Group contains the breweries of the Oetker group. Radeberger is Germany's biggest group of breweries and has a market share of about 14-15%. 15 German breweries are part of the Radeberger Group. The major national brands are Radeberger Pils (brewed in Radeberg near Dresden), Jever Pils (brewed in Jever); Clausthaler, an alcohol-free beer, and Schöfferhofer Weizen.
Regional brands are Binding (brewed in Frankfurt), Schultheiss (Berlin), Sternburg (Leipzig), Brinkhoff's (Dortmund), Freiberger (Saxony), Tucher (Fürth) and various Kölsch brands.
Hotels
The company runs ten hotels under the brand Oetker Collection. The portfolio is currently:
- L'Apogée Courchevel in Courchevel, France — situated in the French Alps.[15]
- Brenners Park-Hotel & Spa in Baden-Baden, Germany.
Hotel Le Bristol in Paris, France — located on the Rue Faubourg-St. Honore.- Château Saint-Martin & Spa in Vence, France — between Nice and Antibes.
Hotel du Cap, Cap d'Antibes, France — a hotel in Cap d'Antibes, on the French Riviera.- Eden Rock St Barths in Saint Barthélemy.
Lanesborough Hotel in London.- Palácio Tangará in São Paulo, Brazil.
- Jumby Bay Island in Antigua
See also
- List of frozen food brands
References
^ Miller, Joe (2017-08-22). "'We should give back art looted by the Nazis'". BBC News. Retrieved 2017-08-22..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ "Dr Oetker acquires Simplot's pizza business". Australian Food News. Retrieved 19 January 2015.
^ "Dr. Oetker History". Dr. Oetker. Retrieved February 28, 2013.
^ De Bono, Norman (July 26, 2011). "Pizza maker promises to shop locally". London Free Press.
^ "Dr. Oetker". SOS Children's Villages Canada. July 5, 2016.
^ Manav, Paul. "Chef Manav Paul Press Notations Delhi Mumbai Goa Catering & Culinary Science". Mixstudio.in. Retrieved 2016-10-18.
^ Manav, Paul. "Chef Manav Paul". Mixstudio.in.
^ Paul, Manav. "MiX Bar & Grill". Mixstudio.in.
^ "Dr. Oetker buys 70% stake in Nona". Pickering Pacific. 5 October 2012. Retrieved 6 January 2016.
^ "Kart's | Corporate Information". Kartfood.com.my. Archived from the original on 4 March 2016. Retrieved 6 January 2016.
^ Mener norsk tradisjonskost svekker salget av frossenpizza. Verdens Gang 2013-07-31.
^ ro:Dr. Oetker
^ "Genel İletişim - İletişim | Dr. Oetker". Dr. Oetker (in Turkish). Retrieved 2018-11-21.
^ "Dr. Oetker aims to simplify home baking with Bake in the Box range - FoodBev Media". Foodbev.com. Retrieved 2017-10-10.
^ "Dream Holiday Destinations - Oetker Collection 5-Star Hotels". Oetkercollection.com. Retrieved 8 January 2019.
External links
- Official international homepage of Dr. Oetker
- Dr. August Oetker Group
